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Shop Letter

Mel Barat Bours - Shop Text - A flexible alphabet encourages distinctive branding with ease for small businesses

Shop Letter is a personal project inspired by the equally utilitarian and decorative mosaic tiling found in entryways of small businesses and community spaces. The goal of this alphabet was to create something easily usable that can create flexible identity systems at a quick rate. The letterforms change dramatically depending on how many layers are applied, and what colors are used. The possibilities are endless! Maybe down the road this could be an interesting variable typeface. For now it is a flexible alphabet that is used for singular branding projects in need of distinctive type.