Sculpt is a performance-focused family of fabrications at Gap. The composition of this material allows for better stretch and recovery in garments.

At Gap, Mel developed the identity for Sculpt. The Sculpt system needed to be flexible enough to live on garment,
in-store, and on screen. The logo itself also needed to be adaptable for the different families of fabrication; denim and compression being the first two in the pipeline. Partnering with Gap’s store team and external agencies, Mel ensured the identity remained intact for every implementation.