GQ and Gap celebrated the 10th anniversary of their collaborative capsule collection celebrating the Best New Menswear Designers in America.

At Gap, Mel created a flexible system for the 10th Anniversary of the company’s collaboration with GQ Magazine. The black, white and red color bars alternate per designer complement the photo suite’s celebratory mood. The palette and system was then adapted by the Windows + In-Store team, and then went on to live on-garment with packaging.