A collection of product focused photography supporting the launch of True&Co.’s first ever brand campaign, Together, We Are True.
When Mel worked with True&Co. to help launch their first ever brand campaign, Together, We Are True., she also had to consider how this story would come to life in non-campaign images. This image bank served as a primary means of speaking to the brand’s core product assortment across all platforms - including shoppable site, social media, print mailers, digital outreach, and ads.
CONCEPT & ART DIRECTION: MEL BARAT BOURS // TRUE&CO. DESIGN DIRECTOR: NIKKI DEKKER // PRODUCTION: GOLDIE // PHOTOGRAPHY: KAYLA VARLEY // WARDROBE STYLIST: ASHLEY FALCON // HAIR & MAKE UP: ERIKA PARSONS // PROP STYLIST: ANETA FLORCZYK // MODELS: SAVANNAH DIMARCO, NATALIE NOOTENBOOM, AND COURTNEY MILLER.