Together, We Are True. is True&Co.’s first ever brand campaign.
While at True&Co., Mel created the company’s first ever brand focused campaign, Together, We Are True. She was charged with creating a 3-5 year campaign that would build emotional brand awareness, increase customer lifetime value, and also serve as an avenue to build organic product awareness.
Together, We Are True., serves not only as a campaign slogan, but as a call to action and a battle cry. This community of women has agency over their own bodies, and know that there’s strength in numbers. For the initial launch of the campaign, #togetherwearetrue lived primarily in a hashtag form for ease of sharing, and bring strength to the brand’s communities on social media platforms.
CONCEPT & ART DIRECTION: MEL BARAT BOURS // TRUE&CO. DESIGN DIRECTOR: NIKKI DEKKER // PRODUCTION: GOLDIE // PHOTOGRAPHY: KAYLA VARLEY // WARDROBE STYLIST: ASHLEY FALCON // HAIR & MAKE UP: ERIKA PARSONS // PROP STYLIST: ANETA FLORCZYK // MODELS: SAVANNAH DIMARCO, NATALIE NOOTENBOOM, AND COURTNEY MILLER.