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Holiday Campaign for
Gap Kids’ collaboration with Kate & Jack Spade.

At Gap, Mel designed the campaign creative, identity system, and packaging for this holiday collection.
Utilizing illustrations from Jason Polan, each packaging piece invites children to play.

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Art Direction: Alison Riley, Photo Art Direction: Jillian Haney, Creative Direction: Suzi Jones, Prop Stylist: Jerry Schwartz, Photography: Stefano Azario, Illustrations: Jason Polan