A packaging system utilizing modular design elevates and grounds Gap’s identity across the brand’s global inventory.
At Gap, Mel conceptualized and executed a packaging redesign across all of Gap's adult divisions. This modular system of information needed to be flexible enough to function on all garments, but also elevate and strengthen the brand’s identity. The transition to modular system from
a collection of individual pieces also allowed for quick
in-factory changes, as well as easy adaptation for